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LogoJET Brand Style Guide

This graphic standards guide is intended to be used as a reference for graphic designers, marketing staff and vendors. The visuals illustrated here are designed to address the most common usage requirements.

The LogoJET Name

  • Our company name, LogoJET is to be written with a capital L and the letters JET capitalized.
  • In legal documents, the full name LogoJET Inc. should be used.
  • Our URL www.logojet.com should be written in all lowercase letters.

Primary Color Palette

  • GOLD - PANTONE 137 C

    CMYK (PRINT)
    C 0 M 40 Y 100 K 0
    RGB (WEB/POWERPOINT)
    R 250, G 166, B 26
    HEXADECIMAL VALUE (WEB)
    #FAA61A

  • BLACK

    CMYK (PRINT)
    C 0 M 0 Y 0 K 100
    RGB (WEB/POWERPOINT)
    R 35, G 31, B 32
    HEXADECIMAL VALUE (WEB)
    #231F20

Secondary Color Palette

  • GRAY - PANTONE 422 C

    CMYK (PRINT)
    C 0 M 0 Y 0 K 45
    RGB (WEB/POWERPOINT)
    R 157, G 159, B 162
    HEXADECIMAL VALUE (WEB)
    #9D9FA2

  • DARK ORANGE - PANTONE 172 C

    CMYK (PRINT)
    C 0 M 85 Y 98 K 0
    RGB (WEB/POWERPOINT)
    R 240, G 79, B 37
    HEXADECIMAL VALUE (WEB)
    #F04F25

  • BLUE - PANTONE 300 C

    CMYK (PRINT)
    C 93 M 55 Y 0 K 0
    RGB (WEB/POWERPOINT)
    R 0, G 109, B 182
    HEXADECIMAL VALUE (WEB)
    #006DB6

  • LIGHT BLUE - PANTONE 292 C

    CMYK (PRINT)
    C 57 M 16 Y 0 K 0
    RGB (WEB/POWERPOINT)
    R 96, G 177, B 231
    HEXADECIMAL VALUE (WEB)
    #60B1E7

Logo Versions

LogoJET Logo with Tagline Versions

(click on images to download)

LogoJET Logo with Tagline - Color

For use on white or light neutral backgrounds.

LogoJET Logo with Tagline - Black

For use on light colored backgrounds.

LogoJET Logo with Tagline - White & Gold

For use on black or dark colored backgrounds.

LogoJET Logo with Tagline - Black & White

For use on brightly colored backgrounds.

LogoJET Logo with Tagline - White

For use on black or dark colored backgrounds.


LogoJET Logo (no tagline) Versions

(click on images to download)

LogoJET Logo - Color

For use on white or light neutral backgrounds.

LogoJET Logo - Black

For use on light colored backgrounds.

LogoJET Logo - White & Gold

For use on black or dark colored backgrounds.

LogoJET Logo - Black & White

For use on brightly colored backgrounds.

LogoJET Logo - White

For use on black or dark colored backgrounds.

LogoJET Brand Style Guide

Download our full brand style guide for instructions on logo usage, acceptable fonts and creative elements.